As the mounting pile of evidence that high fructose corn syrup is unhealthier than ordinary table sugar continues to grow, industry executives have buckled down and decided it's time for action. Honoring a longstanding American tradition, HFCS industry representatives have responded to that sprawling body of scientific research by doing what they do best -- launching a re-branding campaign. "High fructose corn syrup" may have (rightfully) acquired something of a stigma. But perhaps the public will forget all about the health ills associated with the stuff when it's called by its benign new name: "Corn Sugar".
Yes, the Corn Refiners Association (the lobbying group and manufacturing association that represents makers of high-fructose corn syrup) have embarked on an effort to ditch the troublesome name tag that even a slew of expensive TV ads couldn't spruce up. It had seemed that the public had made up its mind on HFCS, and recognized that the stuff was unhealthy; but maybe that was simply a semantics issue.
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Bravo comment: New name, same harmful effects on your health!
Buyer Beware: High Fructose Corn Syrup Changing Name to Corn Sugar
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