Larry Hagman, the actor who played the scheming Texas oilman on the long-running television show “Dallas,” is reprising his role as J.R. in an advertising campaign to promote solar energy and SolarWorld, a German photovoltaic module maker.
“In the past it was always about the oil,” Mr. Hagman says in a TV commercial that is being introduced on Tuesday at the Intersolar conference in San Francisco.
“The oil was flowing and so was the money. Too dirty, I quit it years ago,” he growls as he saunters past a portrait of a grinning J.R. in younger days and a wide-screen television showing images of an offshore oil rig and blackened waters.
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